Lafangey Parindey had a below par weekend as the film could not make any headway on Saturday and Sunday. The start was okay on Friday but collections did not pick up on Saturday and Sunday.
The collections were higher on Saturday and Sunday but the jump was minimal. Saturday was 5% higher than Friday and Sunday was 5% higher than Saturday. The weekend business was 10 crore nett approx.
The theatrical business does not look like being much but the film will be profitable due other revenue sources as its total revenue will easily go past 20 crore mark while investment is 18 crore. Source
TBH no matter what people say, i think its pretty decent, it can go upto 20cr theatrical run I guess, and considering the kinda movie it was looking through promos, it seems pretty decent total. Not bad at all I think
Khanabadosh, and most importantly YRF dont spend 10-15 cr on promotion of most movies, we have to look into that also.
On one hand we say that YRF is great in doing business etc as they keep the costs low but on the other hand we lament that they dont do over the top promotion to build more awareness etc.(Just talking general here).
Both things go hand in hand.
Adi Chopra once said(during Tashan) :
"I want the audience to taste the movie themselves and then lap onto it" and thats how they go about their business and have been pretty successfull.
But then you will always get cases like CDI,Rocket singh or even Tashan/Rab Ne and so on which are not promoted not even half of say Ghajini or OSO.
So lets not praise and lament at the same time. (Thats not for anyone but just general Observation).
KB, I think that its not just about making money with flops, I think bigger problem is that their movies are labelled as flops, when they shouldn't be. I didn;t think of LP as a bad movie, or Rocket Singh, or so many of such movies of theirs, but they failed because they never generated enough awareness in the audience, and even when they did, they did it in such a wrong way.
Also I think their strategy of no early shows for press is also biting them, else LP getting such bad reviews and KJo being hailed as a mature director? I mean FTW?
Kunal - Based on perecption, Yashraj films are big and they are not genreating enough green. Rocket Singh was good stuff but was not promoted enough. CDI would have also flopped but SRK star power saved the day. Ranbir is still not there. So they need to pick and choose what to publicise even if they want to be judicious in promotion.
Lafangey Parindey had a very solid Tuesday as it recorded 2.75 crore nett business. Tuesday was Raksha Bandhan holiday but even allowing for that the collections were very good.
The jump on Tuesday from Monday was 65% and Love Aaj Kal released at the same time last year had a smaller jump though obviously the film had collections at a higher level. A circuit like Rajasthan had a higher total on Tuesday than Friday.
The five day nett collections of Lafangey Parindey are over 14.75 crore nett and the week should finish around the 17 crore nett mark which would be a decent first week total for the film. Source
Well, after below expectations weekend, seems to me that movie finally found good WOM, and is pretty stable, if it reaches 20-25 it should be pretty good for such a low key affair, though cost of production and all, I do not know how much it actually costed
Dunno about credibility of his numbers,but these are Taran's Tweets about LP:
taran_adarsh: 'Lafangey Parindey' IV: Returns from India theatrical [Week 2 onwards], Overseas, Music Rights & Home Video will contribute to YRF profits. about 7 hours ago via Power Twitter
taran_adarsh: 'Lafangey Parindey' III: Cost of prod Rs 18 cr [incl P&A]. Recovered: Satellite Rights Rs 10 cr + India theatrical Wk 1 share Rs 9 cr. about 7 hours ago via Power Twitter
The collections of Lafangey Parindey fell over its second weekend although they were better than the new releases. The fall was around 70% as Lafangey Parindey collected around 3 crore nett over its second weeknd.
The week should finish in the 4-4.25 crore range as We Are Family will have an early release which means Lafangey Parindey will have less business on Thursday then it would have on a normal Thursday.
The two week business of the film will be around 21 crore nett giving a distribtor share of nearly 10.50 crore. The total earnings of the film will be around 25 crore on a 18 crore investment by Yashraj Films.
Ok so the drop have been as substantial as Peepli Live, safe to say that this has been rejected as well, YRF might end up making gains, but audiences surely didn;t like it at all
Lafangey Parindey had a below par weekend as the film could not make any headway on Saturday and Sunday. The start was okay on Friday but collections did not pick up on Saturday and Sunday.
ReplyDeleteThe collections were higher on Saturday and Sunday but the jump was minimal. Saturday was 5% higher than Friday and Sunday was 5% higher than Saturday. The weekend business was 10 crore nett approx.
The theatrical business does not look like being much but the film will be profitable due other revenue sources as its total revenue will easily go past 20 crore mark while investment is 18 crore.
Source
TBH no matter what people say, i think its pretty decent, it can go upto 20cr theatrical run I guess, and considering the kinda movie it was looking through promos, it seems pretty decent total.
ReplyDeleteNot bad at all I think
Yashraj break even with flops because of low cost and own distribution.
ReplyDeleteKhanabadosh, and most importantly YRF dont spend 10-15 cr on promotion of most movies, we have to look into that also.
ReplyDeleteOn one hand we say that YRF is great in doing business etc as they keep the costs low but on the other hand we lament that they dont do over the top promotion to build more awareness etc.(Just talking general here).
Both things go hand in hand.
Adi Chopra once said(during Tashan) :
"I want the audience to taste the movie themselves and then lap onto it" and thats how they go about their business and have been pretty successfull.
But then you will always get cases like CDI,Rocket singh or even Tashan/Rab Ne and so on which are not promoted not even half of say Ghajini or OSO.
So lets not praise and lament at the same time.
(Thats not for anyone but just general Observation).
KB, I think that its not just about making money with flops, I think bigger problem is that their movies are labelled as flops, when they shouldn't be.
ReplyDeleteI didn;t think of LP as a bad movie, or Rocket Singh, or so many of such movies of theirs, but they failed because they never generated enough awareness in the audience, and even when they did, they did it in such a wrong way.
Also I think their strategy of no early shows for press is also biting them, else LP getting such bad reviews and KJo being hailed as a mature director? I mean FTW?
Kunal - Based on perecption, Yashraj films are big and they are not genreating enough green. Rocket Singh was good stuff but was not promoted enough. CDI would have also flopped but SRK star power saved the day. Ranbir is still not there. So they need to pick and choose what to publicise even if they want to be judicious in promotion.
ReplyDeleteThats very very true, KB
ReplyDeleteLafangey Parindey had a very solid Tuesday as it recorded 2.75 crore nett business. Tuesday was Raksha Bandhan holiday but even allowing for that the collections were very good.
ReplyDeleteThe jump on Tuesday from Monday was 65% and Love Aaj Kal released at the same time last year had a smaller jump though obviously the film had collections at a higher level. A circuit like Rajasthan had a higher total on Tuesday than Friday.
The five day nett collections of Lafangey Parindey are over 14.75 crore nett and the week should finish around the 17 crore nett mark which would be a decent first week total for the film.
Source
Well, after below expectations weekend, seems to me that movie finally found good WOM, and is pretty stable, if it reaches 20-25 it should be pretty good for such a low key affair, though cost of production and all, I do not know how much it actually costed
ReplyDeleteThe daily figures of Lafangey Parindey from CI is as follows.
ReplyDeleteFriday - 10.02 lakhs
Saturday - 8.90 lakhs
Sunday - 11.01 lakhs
Monday - 5.05 lakhs
Tuesday - 9.40 lakhs
Wednesday - 4.45 lakhs
Thursday - 3.25 lakhs
TOTAL - 52.08 lakhs
For comparisons, the last Yashraj Film Badmaash Company grossed 56 lakhs.
Source
Dunno about credibility of his numbers,but these are Taran's Tweets about LP:
ReplyDeletetaran_adarsh: 'Lafangey Parindey' IV: Returns from India theatrical [Week 2 onwards], Overseas, Music Rights & Home Video will contribute to YRF profits. about 7 hours ago via Power Twitter
taran_adarsh: 'Lafangey Parindey' III: Cost of prod Rs 18 cr [incl P&A]. Recovered: Satellite Rights Rs 10 cr + India theatrical Wk 1 share Rs 9 cr. about 7 hours ago via Power Twitter
The all India breakdown for Lafangey Parindey (First Week) is as follows.
ReplyDeleteMumbai/Thane - 2.85 crore
Gujarat - 1.85 crore
Saurashtra - 33 lakhs
Maharashtra - 1.15 crore
Karnataka/Goa - 20 lakhs
Mumbai Circuit - 6.38 crore
Delhi City - 1.94 crore
Delhi/UP - 3.76 crore
East Punjab - 1.86 crore
West Bengal - 88 lakhs
Bihar - 32 lakhs
CP Berar - 69 lakhs
CI - 53 lakhs
Rajasthan - 76 lakhs
Nizam/Andhra - 78 lakhs
Mysore - 73 lakhs
Others - 24 lakhs
ALL INDIA - 16.93 crore
Source
The collections of Lafangey Parindey fell over its second weekend although they were better than the new releases. The fall was around 70% as Lafangey Parindey collected around 3 crore nett over its second weeknd.
ReplyDeleteThe week should finish in the 4-4.25 crore range as We Are Family will have an early release which means Lafangey Parindey will have less business on Thursday then it would have on a normal Thursday.
The two week business of the film will be around 21 crore nett giving a distribtor share of nearly 10.50 crore. The total earnings of the film will be around 25 crore on a 18 crore investment by Yashraj Films.
Source
Ok so the drop have been as substantial as Peepli Live, safe to say that this has been rejected as well, YRF might end up making gains, but audiences surely didn;t like it at all
ReplyDelete