Mumbai, Aug 31, 2010: With still two weeks to its release Dabangg has registered a record breaking score on Ormax Media’s film awareness tracking product Cinematix. At an Unaided Awareness of 50%, on Cinematix, Dabangg seems set to have a record-breaking opening, possibly the best so far this year.
Cinematix is a weekly tracking tool to that measures the awareness and interest to watch for upcoming releases, during their marketing phase. Developed and run by India’s premiere media research & consulting firm Ormax Media, the weekly Cinematix track is conducted across the key theatrical revenue markets - Mumbai, Delhi, Ahmedabad, Lucknow & Indore. Cinematix covers theatre visitors in the age group of 15-34 years in SEC AB.
Since the start of Cinematix in May, Dabangg’s Unaided Awareness of 50% has been the highest that any film has scored two weeks prior to release on Cinematix. 50% Unaided Awareness means that when asked which new films are releasing in the future, 50% respondents could name Dabangg as one of the upcoming films.
Film | Unaided Awareness (Two Weeks To Release) |
Dabangg | 50% |
Kites | 44% |
Raajneeti | 33% |
I Hate Luv Storys | 31% |
Raavan | 23% |
Peepli Live | 22% |
Khatta Meetha | 18% |
Lafangey Parindey | 12% |
Cinematix track is done every week and the subscribers get a detailed report every Monday with age, gender, city and SEC-wise analysis, for all films releasing in the corresponding period, as well as daily scores in the week of release. Basis the response for their film, producers can relook their media and creative strategies during the pre-launch phase itself.
Films currently in the Cinematix track include: We Are Family, Dabangg, Anjaana Anjaani, Action Replayy, Khichdi – The Movie, Crook, Rakta Charitra & Robot etc.
Besides Cinematix, Ormax Media also conducts various other types of research for film producers. These include test screenings, promo testing and exit polls.
In an interview with Komal Nahta on ETC’s Bollywood Business, Salman Khan made no qualms about his rough patch with Shah Rukh Khan. Salman shrugged, “Shah Rukh meri girl friend nahi thi…apni purani girlfreind ko miss nahi karta, Shah Rukh ko kya karuga… (Shah Rukh wasn’t my girlfriend…no one misses their ex-girlfriend, why would I miss Shah Rukh)”
ReplyDeleteLooks like Salman doesn’t even want to give a chance to his once-famed friendship with SRK. But his new avatar of ‘Chulbul Robinhood Pandey’ seems to have excited him and his fans equally. His co-star, Sonakshi Sinha, cannot stop singing praises of him.
To watch the entire masala, catch Salman Khan’s entire interview today (2nd September, 2010) at 8.30 p.m. IST on ETC.
Source
hhaha just like once there were Bushisms, I bet we can compile a book of Bhaisms...
ReplyDeleteThat buzzmeter seems to be inverse of how a film actually does - WTF kind of buzzmeter is it?
ReplyDeleteThat buzzmeter is just that - a buzzmeter.
ReplyDeleteJab Friday 12:00 Noon show khatam hota hai, sab hawa nikal jati hai Buzz ki.
I can sense the buzz of Dabangg, everyone seems pretty excited, I bet it will take a mind numbing opening come next Friday, and I guess WAF run be really short....
ReplyDeleteYes, unless something odd happens, a 10 cr Friday and 30+ cr weekend looks on the line.
ReplyDeleteBy Odd i mean if the movie is Pathetic and starts falling first day itself.
ReplyDeleteI don't think that will be the case, it seems like a light hearted movie, and the best thing is that people will go in theaters to see not so intellectual movie. Thats why I don't think there can be any bad WOM, thats why no way a drop....
ReplyDeleteI guess the weekend can go even at Raajneeti-Ghajini level...
Sallu bhai is going to come on various channels to publicize his latest movie Dabangg. Even in TV soaps will update those videos as soon as they are made available. but the excitement for the movie is mind blowing.....
ReplyDeleteThe craze and hype of Dabangg has kept on growing over the last month is likely to be at an optimum when the film releases this Friday. The huge popularity of Salman Khan amongst the masses is an added advantage especially in the type of role the masses want to see him.
ReplyDeleteDabangg is likely to be the biggest release ever in the domestic market. The multiplex release will be on par with Three Idiots though ticket rates may not be increased as much as they were for Three Idiots while the single screen release will be the biggest ever. The print count on release day is likely to be 600-650 physical prints and 1100 plus digital prints.
The first weekend is very likely to be the biggest of 2010 if the film lives up to the hype but the big question in the industry and trade is that will it beat the opening of Three Idiots and here some regard weekend as opening and others regard week as opening. The weekend is definitely a possibility but week is very tough as the weekdays in Christmas week perform better than any other week in the year and Three Idiots had immense appreciation which meant weekdays went much higher than normal.
The first week single screen share of Ghajini (8 Days) and Three Idiots was around 23 crore and Wanted was around 16 crore. If Dabangg is liked by the audience then there is no doubt that Dabangg will have the highest first week share from single screens due to the release factor.
Source
WOW, looks like the movie which can actually beat 3I opening is coming from the most unexpected star.
ReplyDeleteHonestly, I thought Salman awas over and done with, what a comeback that has been. Wanted, now Dabangg....
It won't be easy to match 3I, but just the hype surrounding the movie is impeccable... This can be right up there
And yeah, student (Salman) might beat his teacher (Aamir) ;)
ReplyDelete