The 2010 Nagin avatar starring the sexy Mallika Sherewat, may have not gone well with the elite class but the flick has managed to find its prey amongst its target audience.
Despite a vicious reaction from critics and traditional media outlets, the long-awaited Mallika Sherawat-starrer ‘Hisss’ had an incredible 6 crore-plus opening weekend from its Hindi version alone, making it a commercial success and a hit with distributors.
The film also beat its bigger-budgeted and better-advertised male star-driven competitors (RGV's ‘Rakta Charitra’ with Vivek Oberoi and ‘Jhootha Hi Sahi’ with John Abraham).
