From near-demise to resurgence of the romcom – Band Baaja Baaraat!

Band Baajaa Baraat

When I saw the promos of Break Ke Baad (BKB) I knew to avoid it like the plague. No way could I take one more romcom with guys and girls cavorting about in trendy clothes playing at the game of love. Was the romcom as imagined by Bollywood truly dead? But strangely enough, I could pop in the Jab We Met DVD anytime and catch the shenanigans of Geet and Aditya.

Band Baaja Baaraat updated with some numbers

The film is stated to have cost 8-9 crore with another 3-4 cr spent on print and publicity.  As per Boxofficeindia.com reports "The film can easily fetch 7-8 crore for satellite rights today but they have not been sold as yet and if the film does decent theatrical business this figure could go 10 crore. A big run at the theatres then the figure can go much higher. Then you have the music and video rights worth 3-4 crore. Overseas may not give much as the film has a new male lead though the YRF brand name could help."  The film is releasing with less than 600 prints and Friday should give a good idea of whether the viewers will come out for this one or not!