Frequently Asked Questions:
First up, what is Emotional Atyachar? It's not just a song from an Anurag Kashyap film anymore. It is one of the staples of trashy guilty pleasure television made famous by channels like Bindass and MTV. For similarly satisfying American trash, refer to The Jersey Shore, one notch above the now defunct Jerry Springer Show. Think about it this way: if Mad Men is gourmet, Emotional Atyachar is buying a 25 cent bag of Cheetos from a gas station while wearing flip flops.
The premise of the show? A person comes on the show to do a "loyalty test" on their partner. The show sends their own crew members to flirt with the suspected person and then record it all on hidden cameras. The footage is then shown to the world and a showdown usually occurs at the end. This could be comprised of sobbing, fighting, hitting, spitting, and traditional beat-downs. This is what we call the "pay-off"- the reason that the audience watches the show. Who doesn't want to see people getting their asses kicked. I'm in.
Why Ranbir Kapoor you ask? Emotional Atyachar is so popular and famous now that all celebrities make their rounds of it, watch the cheating action, dole out some advice (and secretly enjoy the beat-downs like the rest of India) and promote their films.
Deepika tested Ranbir's loyalty?! All of us wish this to be true but alas that was not to be. A truly golden opportunity missed. Please send all future suggestions to Deepika Padukone's PR agents. They are slacking. I don't think the daily interviews dumping on Ranbir are quite doing the trick. They need to try for something more effective and entertaining. Deepika owes us big time after Housefull as it is. We might begin to forgive her if she pulls off this coup.
Now on to the show.
After the requisite song snippets from Anjaana Anjaani (really? A cheating show to promote a love story? Marketing FAIL), Ranbir appears looking to be a wearing a thick toupee with long sideburns. He immediately suggests making a film based on this tv show (Picture Amitabh Bachchan doing his trademark "Hain"?) because people need to be made aware these things happen in real life. Who would know better than Ranbir. Smirk.